Srikanya Mongkonsiri. 2007. Celebrity advertising : the study of image congruence, source credibility and advertising effectiveness. Field of Study Business Administration, Ramkhamhaeng University;
Srikanya Mongkonsiri. (2007) Celebrity advertising : the study of image congruence, source credibility and advertising effectiveness . Ramkhamhaeng University/Bangkok.
Srikanya Mongkonsiri. Celebrity advertising : the study of image congruence, source credibility and advertising effectiveness. . Bangkok:Ramkhamhaeng University, 2007.
Srikanya Mongkonsiri. (2007) Celebrity advertising : the study of image congruence, source credibility and advertising effectiveness . Ramkhamhaeng University/Bangkok.