Chokeanand Bussracumpakorn. 2011. Key factors for the success of innovative products in Thailand-a holistic study. Bangkok:King Mongkut's University of Technology Thonburi; DOI : https://doi.nrct.go.th/ListDoi/listDetail?Resolve_DOI=10.14457/KMUTT.res.2011.3

Chokeanand Bussracumpakorn. Key factors for the success of innovative products in Thailand-a holistic study. Bangkok:King Mongkut's University of Technology Thonburi, 2011. DOI : https://doi.nrct.go.th/ListDoi/listDetail?Resolve_DOI=10.14457/KMUTT.res.2011.3

Chokeanand Bussracumpakorn. (2011) Key factors for the success of innovative products in Thailand-a holistic study (รายงานผลงานวิจัย). King Mongkut's University of Technology Thonburi:Bangkok. DOI : https://doi.nrct.go.th/ListDoi/listDetail?Resolve_DOI=10.14457/KMUTT.res.2011.3